Property guruASIA's leading property portal group, PropertyGuru, yesterday announced record results for the first half of 2011. Traffic grew 85 per cent to reach over four million visitors viewing 50 million pages, and revenue grew 70 per cent compared with the same period last year, with paying members growing almost 30 per cent to reach over 14,500 agents by end-June. During the same period, PropertyGuru increased its presence to eight Asian countries, including acquisitions of North Malaysia’s leading property site, www.FullHouse.com.my, Indonesia’s number one site www.Rumah.com which experienced a 53 per cent growth in traffic, and Thailand’s leading property portal www.DDProperty.com.
In Singapore, PropertyGuru increased its dominance with www.PropertyGuru.com.sg becoming the 14th largest website and 2nd largest domestic website in the country (source: Alexa.com). The company also picked up the prestigious Hitwise award for "No.1 website in the property industry category" last month. According to the latest Hitwise statistics, the company’s www.PropertyGuru.com.sg and www.CommercialGuru.com.sg now account for more page view traffic than all other property related websites combined. In addition, the company's www.LoanGuru.com.sg online mortgage business recorded double revenue growth, with close to SD$60 million (RM147.1 million) of home loan approvals processed monthly. The company also overhauled and re-launched its Singapore PropertyGuru.com.sg site in May 2011 to improve the customer search experience. In Malaysia, traffic to the www.
HomeGuru.com.my website tripled over the last six months and is now the 138th largest website in the country, according to Alexa.com. The group also redeveloped and improved its www.FullHouse.com.my website to provide better features and functionality for agents. They also started a multi-million dollar brand-building campaign in Q1, which includes high impact exposure on taxis in KL and Penang, full wrap-arounds on buses in KL, front page advertisements in The Malay Mail and sponsorship of Bernama News TV. Also, the company launched the ‘first-of-its-kind’ Malaysian quarterly property sentiment survey in April, which received widespread press coverage.
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