espn radio American Express is proud to continue its partnership with the USGA to not only provide fans with unprecedented access to prestigious events, but to enhance how they experience the game,” said Alexander Chang, Vice President, Global Sponsorships and Access, American Express. “We are continuing to connect our Cardmembers and golf fans to the sport by creating innovative, digital tools that create memorable experiences and provide a greater level of service -- something they have come to expect from American Express.” Enhancing the Fan Experience at the U.S. Open Located near the main entrance to the course, the American Express Championship Experience provides fans with an extraordinary U.S. Open experience.
An array of historic memorabilia, interactive elements and artifacts from the USGA Museum will be on display, including touchscreen applications that will provide a unique look inside the game of golf through the eyes of our nation’s presidents. With highlights that appeal to avid players and general spectators, this year's American Express Championship Experience will include: Course Curator Digital Concierge – New to this year’s Open, the Course Curator digital concierge service allows Cardmembers to program their day around what they want to see and know, providing a truly tailored U.S. Open experience. A short questionnaire identifying key priorities for each golf fan will produce a customized itinerary featuring where and when to catch favorite players, locations of on-course services, and tee times of golfers.
Cardmembers can check-in at Course Curator kiosks located at various locations around the course to get updated information and connect with their social networks including Facebook, Twitter and Foursquare. ESPN Radio – Presented exclusively by American Express, golf fans on and off the course can follow all of the U.S. Open action on the ESPN Radio broadcast available on ESPNRadio.com, the official iPhone Application of the U.S. Open, and the CourseCast TVs and Radios. Fans that tweet questions using #AskAmexGolf could have their question answered live, on-air by one of the ESPN golf commentators during the championship.
No comments:
Post a Comment