penguinPeerIndex uses information from social media sites (Twitter appears to be the anchoring data point) to gauge how “influential” a person is, taking into account metrics like followers, number of @ mentions and retweets. It then crunches this data to come out with a number that is your supposed influence ranking. Others that have looked to providing this kind of analysis include Klout. Although this may be an industry first, it also has the ring of baby-steps (or a Penguin waddle) to it.
Penguin is only giving itself a few weeks to run the promotion, and ironically, although the campaign is fundamentally a bit of digital marketing, the publishers won’t be distributing the book in any form except for print. The book will be out to the general public on August 4. The campaign is a test of how well social media can replace more tradition mediums in the book business. It comes as newspapers face declining readership and as a result perhaps less influence and column space for book reviews, the traditional route that publishers h
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