The world’s largest ever LGBT research study, to be released by global gay marketing specialists Out Now at World Travel Market 2011, nearly doubles its global gay population reach with the inclusion of India. Out Now Consulting has announced the inclusion of India into the LGBT2020 research study – nearly doubling the population reach of their annual global survey into the lesbian, gay, bisexual and transgender (LGBT) communities world-wide. The inclusion of India – which is home to up to 50 million gay and lesbian adults – now brings the number of countries in the LGBT2020 survey to 25, and will provide never before collected information into the lives of LGBT people on the Indian sub-continent.
The LGBT2020 research study will collect information on the demographics, consumer spending habits, work attitudes and discrimination, as well as travel aspirations – and reveal the potential value of this market for the very first time. Travel and tourism findings from India will be unveiled by Out Now at World Travel Market, the leading global event for the travel industry, taking place between November 7 -10. With a population of nearly 1.2 billion, India is home to fully 17.5% of the world’s population, and represents an unprecedented opportunity for companies wishing to explore an untapped and growing market. India’s economy has continued to boom in recent years, and it is now one of the 10 largest economies in the world
and growing rapidly. India is also in the top five fastest growing economies in the world according to figures published by the International Monetary Fund. To take part in the world’s largest LGBT study – visit www.LGBT2020.com World Travel Market Chairman Fiona Jeffery said: “We are delighted the new LGBT tourism research from India is to be presented by Out Now at World Travel Market. Out Now’s global research sets the standard in understanding and forward thinking development of market insights – and that fits perfectly with informing the leading thinkers in our industry how to deliver relevant new products and services to meet the needs of this new part of the increasingly important global LGBT tourism market.”
No comments:
Post a Comment