hyundai indiaHyundai India is setting it’s sights firmly on India’s top selling car, the Maruti Alto and come November this year, will launch a very competitively priced product that will be priced under 3 Lakh Rupees. On yes, you read it right, the Hyundai H800 Hatchback will be priced under 3 Lakh rupees to take on the likes of the Maruti Alto and the Chevrolet Spark. Along with launching the Hyundai H800, the South Korean Automaker is also planning a rapid expansion in its dealer count, especially in India’s hinterland to cover areas which were hitherto untapped by Hyundai.
The sub 3 Lakh H800 will be the perfect car to be positioned as the volumes puller for Hyundai in semi urban and rural markets as the price point makes it a very attractive bet if Hyundai can manage to keep maintenance costs low and the fuel economy high. Hyundai India is planning to add no less than 300 rural sales and service points, across the country, in line with the automaker’s plans of increasing the rural sales outlet count to 1,000. Coming back to the Hyundai H800, the car will feature a three cylinder 800c engine, which Hyundai claims will deliver significantly better power as well as fuel economy than it’s rivals. With that, Maruti Suzuki will be facing the heat in the coming days as it’s brad and butter model, the Alto will be challenged by Hyundai’s H800. Here’s Arvind Saxena, director (marketing & sales), Hyundai Motor India, speaking about Hyundai India’s rural plans.
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