Dhoni's controversial McDowell ad A day after spinner Harbhajan Singh’s legal team served a notice to Vijay Mallya’s UB Spirits over a commercial for McDowell’s No. 1 Platinum featuring Dhoni, UB Group chairman Vijay Mallya told a news channel that his group was not in favour of pulling the controversial advertising campaign off air. Mallya said that the controversial ad was not aimed at making fun of Harbhajan Singh and it was just a spoof between two competing brands. He also said that lot of spoofs are made these days on famous personalities but legal notices are not sent in these cases.
Now, Mallya’s lawyers will decide on the next course of action. The ad in question showed Dhoni making fun of Harbhajan’s role in a commercial for rival Pernod Ricard’s Royal Stag. McDowell’s No. 1 Platinum and Royal Stag are competing whiskey brands, falling in the same price band.In the ad, Dhoni ridicules Harbhajan, who is the brand ambassador for Pernod Ricard's Royal Stag. McDowell's and Royal Stag are the competing whiskey brands. Alcohol advertising is banned in India but this is done through the surrogate route.In the ad, Dhoni ridicules Harbhajan, who is the brand ambassador for Pernod Ricard's Royal Stag. McDowell's and Royal Stag are the competing whiskey brands. Alcohol advertising is banned in India but this is done through the surrogate route.Harbhajan's lawyers.
Dewani Advocates and Consultants, have served a legal notice stating that the McDowell's No. 1 Platinum commercial makes a mockery of Harbhajan, his family and the Sikh community. Prakesh Mirpuri, vice president (corporate communication of UB Group), said the company was yet to receive the legal notice from Harbhajan's lawyers.Harbhajan's lawyers, Dewani Advocates and Consultants, have served a legal notice stating that the McDowell's No. 1 Platinum commercial makes a mockery of Harbhajan, his family and the Sikh community. Prakesh Mirpuri, vice president (corporate communication of UB Group), said the company was yet to receive the legal notice from Harbhajan's lawyers.
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